The Project

It’s no secret that I love logo design. It can be absurdly simple or mathematically complex. And when my friend Clara approached me with this new research project about breaking down the minute details of human connection, I would have bet that we were headed in the much more complicated direction.

However, after repeated tries at created a simple to look at but complex to understand logo, we realized that we were focused on the wrong areas. Since the project was so data heavy with participant interview, we needed something simple, concrete, and understandable to the general audience.

A simple logo clearly spelling out in simple math what this project was all about. Soft colors and clear fonts were the final step to create stability and simplicity throughout the entirety of this project.

For more details about the work I did for the Connection Equation, see the overview of this website build for the Connection Equation

The Connection Equation Logo

The New Connection Equation Logo

About the Designer

After barely surviving a harrowing mental health crisis as a teenager, Lilith Rose (they/them), they began communicating openly about their experiences. After 8 years and over a hundred speaking engagements later, they relocated to San Francisco in 2021 to advance their advocacy efforts by joining forces with PFLAG SF.

Starting out as a support group member, they continued on as a board member, and soon began leading the organization as the Executive Director.

Rose now runs their studio, Wild Rose Marketing, continuing their passions of building beautiful and effective websites while teaching everything they know