The Project

This project began like many others that I have worked on.

The Connection Equation website

Click image to preview the Connection Equation Website

LILITH FINISHED THIS PROJECT SO QUICKLY, COMPLETING THE ENTIRE PROJECT IN LESS THAN A WEEK.
THEY CREATED THE ENTIRE FRAMEWORK FOR RECORDING AND ANALYZING RESPONSES TO OUR FORMS WHICH WAS VITAL TO THE ENTIRE PROJECT.
THE WHOLE PROCESS WAS SO EASY AND THE LOGO DESIGN WAS SUCH A RELIEF FROM TRYING TO DO THAT OURSELVES.
Clara Mouawad, Founder | The Connection Equation

About the Designer

After barely surviving a harrowing mental health crisis as a teenager, Lilith Rose (they/them), they began communicating openly about their experiences. After 8 years and over a hundred speaking engagements later, they relocated to San Francisco in 2021 to advance their advocacy efforts by joining forces with PFLAG SF.

Starting out as a support group member, they continued on as a board member, and soon began leading the organization as the Executive Director.

Rose now runs their studio, Wild Rose Marketing, continuing their passions of building beautiful and effective websites while teaching everything they know